Effie Award-winning brand strategist with an axe to grind against conventional advertising and marketing methods. Experienced with brands large and small, global and local. I provide overall strategic direction for brands and communications, whatever the medium. Also, I like dogs.
What I do:
Develop original brand strategies to guide all communications and expressions of a brand
Understand and interpret a consumer’s social and cultural context
Discover creative insights into people based on experience and knowledge rather than “gut instinct” or an ocean of analytics
Create qualitative research methodologies with a minimum of the “observer effect,” to discover what behaviors and attitudes truly define an audience
Lead creative development research for nascent campaigns
Develop creative concepts for all mediums
How I’ve helped brands:
