March Madness is one of the most important times of the year for BWW as far as sales and visibility. We created a campaign that honed in on sports fans’ passions, resulting in improvements in key tracking measures including interest in the brand, th…

March Madness is one of the most important times of the year for BWW as far as sales and visibility. We created a campaign that honed in on sports fans’ passions, resulting in improvements in key tracking measures including interest in the brand, thinking BWW is “the place for me,” and people believing that BWW “knows what sports fans want.” The strategy, “Nowhere is sports more alive than at B-Dubs,” worked. Revenue increased 15%.