I’ve been a brand strategist, account planner and consumer insights expert for over 15 years. I learned how great insights lead to great creative in my first job at Goodby, Silverstein & Partners. Since then, I’ve spent the bulk of my career at TBWA\Chiat\Day in Los Angeles, with stops at Deutsch, Ogilvy, Team One and McCann-Erikson.

I don’t believe brands should redo the same types of research and strategic development over and over. I specialize in creative ways to gather insights in order to help a brand determine what they stand for and how they can turn that into a lasting relationship with their audience.

I received an M.A. degree from the University of Florida focusing on the psychological effects of the media on peoples’ perceptions of reality. What a time to be alive!

I’ve lectured on strategy and advertising at the American Advertising Federation, Pepperdine University, Loyola Marymount University, Cal State University Fullerton, UCLA and Brigham Young University.

Part of a panel discussing the luxury consumer at a ThinkLA event — Part of a panel discussing the connections between behavior and psychology at a ThinkLA event